Context:
All Out is a global organization fighting for LGBT+ rights. Their core work is around petitions to pressure decision-makers and legislators to bring real world change and protect LGBT+ rights globally. Until 2019, All Out petitions were all created by their small staff. To help bring the vision of “Power to the people” we started developing a new platform for member-generated petitions (MGP).
Goal:
The goal was to take away from campaigners the burden to create all of our campaigns and give our members the opportunity to create change in the lives of LGBT+ people in their area.
The goal was also for growth, since this platform provided a chance of broadening the community and, with that, help more campaigns became victories.
Scope:
Member Dashboard
Campaign creation Flow
Member generated petitions homepage
Member Dashboard & Petition Creation
For the member dashboard, we gathered information from our partners and staff about the main issues and actions they deemed necessary to have. The feedback we got were turned into simple questions: “How easy is it to find my petition?”, “Can I make edits to the page?”, “Can I download and see the number of signatures easily?”
For the petition creation, the idea was to develop a rails template where any user could put together a petition page running in a matter of minutes. This usability approach was the first step into getting members to feel comfortable creating petitions. We also created a series of “How-to” tutorials to make sure the experience was as easy as possible.
Member-Generated Petitions Homepage
As a MVP I’ve also created a Homepage for the MGP platform so our members could see our most popular petitions and also get testimonials from petition states and some of the possible victories.